Etsy NY Street Team to Become NY Handmade Collective (NYHC)

New Year, New Name, Same Grassroots Mission

New York, NY (April 4th, 2017) - Effective immediately, the Etsy NY Street Team will now be formally known as the NY Handmade Collective (NYHC).

With a fresh, reenergized mission, name and look, the NY Handmade Collective (formerly known as the Etsy NY Street Team) is thrilled to announce an exciting, renewed focus on the local community and the potential of its creative small-business members. Through education, mentorship and market opportunities, NYHC will expand its possibilities while at the same time continuing its special longstanding affiliation with the Etsy mothership in Brooklyn, Etsy, Inc.

As NYHC grows while holding on to what’s great, this rebrand celebrates the evolution of the team as well as a renewed commitment to its grassroots effort of bringing together master craft entrepreneurs and community to help one another flourish in an increasingly commercial world. The collective in its new iteration also intends to double-down on its work of organizing local artisans to connect and educate the wider world on the positive impacts and overall human value in promoting and buying handmade. NYHC will continue its outreach through its non-profit, all-volunteer social media channels, blog and website as well as through its continued all-in-house design, production and execution of quality-curated, warm and affordable handmade markets in the area and beyond.

NYHC is committed to keeping alive the value of the small-business maker, the legacy of a shared artisan heritage, all while pushing the boundaries of modern creativity.

Diversity and unification, creativity and teamwork.

From our hands to yours, NY Handmade Collective.

Visit us on Instagram, Facebook, Twitter!

About NYHC:

Representing one of the oldest, largest and most professionally organized teams of local active sellers on Etsy, Inc., the group, created in 2007, has cultivated a long-established, local presence in the NYC metro area by hosting a number of successful and highly curated in-person markets, workshops and events (Holiday Handmade Cavalcade, Crafts in Chelsea, and Celebrate Brooklyn to name a few). NYHC is also known for its all-volunteer organization dedicated to the promotion and marketing of online selling opportunities on behalf of its members through its wide-ranging press outreach, immense social media presence, great blog and beautiful website.

NYHC Mission Statement:

The NY Handmade Collective (formally known as the Etsy NY Street Team) is a vibrant, nonprofit group of regional artisans committed to educating and developing the potential of its members through mentorship, market opportunities, and small business development. By focusing on selling events, the creative process, and the promotion of quality handmade goods, NYHC broadens individual possibility while expanding the circle of community in our wider world.

About Etsy, Inc.

Etsy operates markets where millions of people around the world connect, both online and offline, to make, sell and buy unique goods. Etsy also offers a wide range of seller services and tools that help creative entrepreneurs start, scale and manage their businesses. The Etsy community includes creative entrepreneurs who sell on our platform, thoughtful consumers looking to buy unique goods in our marketplace, retailers and manufacturers who partner with Etsy sellers to help them scale their businesses and Etsy employees who maintain our platform and nurture our ecosystem. Etsy's mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we're committed to using the power of business to strengthen communities and empower people.

Etsy was founded in 2005 and is headquartered in Brooklyn, New York.

NYHC Media Contact:

Cynthia Black

cyn.black@gmail.com